Introduction
We protect the privacy of our customers and users and it is important to us that everyone feels safe when using our services and visiting our pages.
About GDPR
GDPR is Europe's data and privacy law that was established in 2018. One of the main purposes of GDPR is to protect individuals' privacy and rights regarding personal information.
In this policy, we tell you, among other things, about how we handle personal information, what rights you have when interacting with us, and what you can do if you want to know more.
Definitions
- Company aims to Aktivitus AB ORG: 556878 - 2238
- “You”, “you”, “your” means the individual, organization or legal entity whose data we process
- “We”, “us”, “our” Aimed at Business
- Website Websites/websites owned by Companies
- Cookie policy are small files stored on your device for various purposes
- Unit refers to, for example, a mobile phone, computer or laptop
- Personal information is all information that can be directly or indirectly linked to a specific individual
- Treatment is everything that happens and takes place. For example, processing of personal data refers to everything that happens with personal data.
- Personal data manager is the organization, foundation, association or authority that determines for what purposes personal data shall be processed and how (IMY)
- Personal data assistant is the person who processes personal data on behalf of the data controller
- Third Party means another person, organization, foundation, association, website, program, service or company of any kind
Other terms in this policy have the same meaning as set out in Article 4 of the GDPR.
In case of differences, definitions in the GDPR take precedence.
Who is responsible for the processing of personal data?
If we decide and have the ability to decide how personal data is handled, we are to be considered Data Controllers. In cases where we cannot decide how personal data is handled by, for example, third parties, we have no legal responsibility.
We have done our utmost to collect their information below where you can read how they handle personal data.
What types of personal data do we process?
We do our utmost to work according to data minimization and only process personal data that is necessary to give you as a visitor, customer or registered user the best possible experience and fulfill our service to you. At the same time, we intend to fulfill the purposes for which the collected data was collected.
Anonymous non-identifiable personal data
We collect anonymous data when you visit and use our website in order to improve the customer experience and develop our offers and services. Anonymous data is not at an individual level and can be things such as the number of visits to the website, clicks on buttons, geographical location, length of visit, visits to different pages and forms and the type of device or browser used, etc.
Identifiable personal data
Usually you do not need to reveal your identity to use or utilize our site, but in cases where you want to be contacted, request feedback or register for an event or similar, we may process your personal data.
The types of personal data listed below are primarily the information that we may have access to when you contact us, enter into an agreement, or otherwise in connection with the performance of our services or an assignment that we have been hired to perform:
Name, social security number, telephone, email, address, user ID, organization/place of work, title or other personal data.
What personal data do we collect?
We may collect different types of personal information when you interact with us or our services in different ways. It is up to you what information you want to make available to us and when.
When you visit our website
When you visit our website, we may process personal data, depending on what information you choose to share with us. The information collected when using the website is collected solely with your consent.
More information can be found in our Cookie Policy.
When you fill out a form
When you choose to fill out a form, we may access personal information that is used to interact with you, answer questions, and render services you have requested. Information that may be collected:
- Name
- Phone number
- Email address
- Other information you choose to share
Basis for processing: Consent
Information we receive from third parties
We may use marketing tools such as Google or Facebook (see additional information under the heading Marketing). These platforms may collect various types of information in order to function properly and enable us to cost-effectively expose our brand and services. The following information may be collected for marketing purposes.
- Click ID
- Device type (computer, mobile or laptop)
- Browser
- Element ID (buttons, boxes, images or elements that the website is created with)
- Purchase process (which websites are visited before a purchase/call)
- Button press
- Choice of products and services
- Page visits
- Page usage (for example, how much of the website is used)
Grounds for processing: Legitimate interest.
We analyze this data to implement better marketing and to be able to provide the best user experience possible by being able to create websites that our visitors want to use. Since marketing can be adjusted over time and so can the data that is collected, the extent of which data is collected may change over time.
How long is personal data stored and where?
We do what we can to only save the data we need for the length of time it is needed. Therefore, we only save for up to 36 månader unless other requirements are imposed in the form of laws or if the person/entity continues to interact and communicate with us which may renew the collection.
We do our utmost to comply with the laws and regulations that apply to security and confidentiality and therefore strive to only store information within the EU/EEA. If data is stored outside, we do what we can to ensure that the correct security and confidentiality is maintained.
maintained.
Backup storage can be stored in additional 6 months.
How do we share personal data?
We will never sell your information to third parties, but we may need to share personal information in order to offer you the best possible service, give you a better experience, or comply with laws, regulations, protect our interests, and develop our business for marketing purposes.
When sharing personal data, we enter into a personal data processing agreement.
Examples of service providers and third parties are providers of:
- Lead management system
- CRM system
- Marketing companies and agencies, Profit Media AB
- Accounting consultants
- Document management systems etc.
Data collected for marketing purposes
Please note that the tools listed in the following subsections may not be used constantly.
Google Tag Manager
We use Google Tag Manager, which allows us to collect website tags in a central interface. Google Tag Manager does not use cookies and does not collect any personal information. Google Tag Manager only triggers other tags that can collect certain information themselves. The Google Tag Manager tool does not have access to this information.
More information here.
Facebook & Meta
Our company uses Facebook Pixel and Conversions API from Facebook/Meta Platforms. Facebook Pixel is used for the following purposes:
Custom Audiences
Facebook Pixel and Conversions API are used for remarketing purposes, which helps us to contact and engage with you within a certain period of time. Facebook Pixel and Conversions API enable us to display relevant and interest-based ads on Facebook/Meta platforms and partner platforms. This allows us to provide you with offers that are more relevant to your interests and create a better website for you. Custom audiences also help Facebook find similar audiences and people who are interested in similar things as you, so we can reach new interested audiences.
Facebook Conversions
The Facebook Pixel and Conversions API allow Facebook to help us match advertising with interests and track the effectiveness of our marketing investments. The Facebook Pixel and Conversions API help us, for example, not continue to show an offer to people who have already taken advantage of that offer, thus avoiding annoying advertising and having the opportunity to show relevant ads on Facebook/Meta's platforms and partner platforms.
What is collected by Facebook?
The personal data collected here is only that which you have consented to share. It may include:
- Name
- Phone number
It is used to fulfill a request you have made to us, for example, for a call or feedback via chat message.
Here you can read more about Facebook/Meta's privacy policy:
https://www.facebook.com/about/privacy
Opt-out from Facebook advertising
You can check Facebook/Meta settings here.
You can opt out on our website. More information in our Cookie Policy.
facebook fan page
Our company is the data controller for personal data collected from Facebook Fan Pages when used outside of Facebook. As the owner of the page, we act together with Facebook as joint data controllers.
https://www.facebook.com/privacypolicies
https://www.facebook.com/terms.php
https://www.facebook.com/policy.php
Tools
In order for the website to function correctly and to give you as a visitor the best experience possible, we use the following tools.
Plausible (Hosted by Profit Media AB)
We use an analytics tool called Plausible. We use Plausible to improve our website, our services and our operations using information about how our website is used and how visitors use the website and its elements (such as; buttons, links, images, etc.).
This information helps us understand how the website is used, what we are doing right and what we can improve, including design, layout of the website and more.
Plausible does not collect personal data, does not store any Cookies, and we do not have access to any personal information.
Here you can read more about plausibleThe only difference is that the infrastructure is hosted locally in Scandinavia and those who have access to the statistics are ourselves and our agency.
SiteBehaviour
We use a tool called SiteBehaviour to easily track usage of our website and to detect issues with the website and improve the visitor experience. SiteBehaviour does not use any cookies and hashes all information to anonymize it.
Data Anonymization: We anonymize all personal information, including email addresses and numeric values, by hashing them. This is done to prevent the collection of identifiable data. We also do not store any IP addresses.
No sharing with third parties: Your data is stored securely on our servers in Frankfurt, Germany, and we do not share the information with any third parties.
https://docs.sitebehaviour.com/privacy/privacy-policy
Google reCAPTCHA v2
This website uses Google reCAPTCHA v2 in some cases to prevent misuse of our forms. The information that Google collects is hardware and software information about the device and application for an integrity check. The data cannot be used for targeted advertising.
Here you can read more about Google and Youtube's privacy policy: https://policies.google.com/privacy
Youtube
Our website uses YouTube videos to improve the user experience of our website. We have no influence over what YouTube collects. If you are logged into your YouTube account, YouTube can associate your account with the video you play.
Here you can read more about Google and Youtube's privacy policy: https://policies.google.com/privacy
Opt-out and ad settings on Youtube
You can read more about and control your ad settings on Youtube. here.
You can opt out on our website. More information in our Cookie Policy.
What security measures can be taken by us?
To do our utmost to protect your privacy and personal data, we take various security measures. All access to personal data is password protected.
What are your rights under GDPR?
We believe in giving all our visitors and customers equal information and rights.
Below are the rights you have under GDPR regarding your personal data:
- The right to receive information
- Right to access data
- Right to rectification of data
- The right to erasure
- The right to restriction of processing
- The right to data portability
- The right to object
- The right to avoid automated decision-making
Some of the rights only apply in certain situations, whereby we will do our utmost to fulfill your requests when they are legal and possible for us.
You have the right to invoke your rights whenever you want and you have the right to request a register extract, which is done free of charge.
To invoke one of your rights, you need to be able to clearly identify yourself to avoid requesting information from another person. To protect personal data, it is important for us that you provide us with sufficient evidence to enable us to make an assessment sufficient to determine that you are you.
Updates to this policy
We may update this policy when we deem it necessary due to, for example, legal changes or other external/internal changes that require us to update parts or the entire policy.
This policy may be updated as necessary and without notice or prior notification of changes. Please visit this page regularly to stay up to date and informed of the latest changes. It is your responsibility to read and understand our privacy policy and to stay up to date.
In the event of personal data incidents
If an incident related to personal data occurs where we are considered the data controller, we will report this to the Swedish Data Protection Authority (IMY).
If we believe you need to be informed, you will receive information via available communication channels.
Contact us
We do our utmost to assist you with the information you are looking for, so please contact us if you have any thoughts or concerns about how we handle personal data.
Please note that depending on the request, we may need to verify your identity to prevent personal data from falling into the wrong hands.
We try to respond to legitimate requests within one month.
Below you will find contact information regarding personal data:
- E-mail: info@.aktivitus.se
- Mailing address: Krutvägen 4C 415 28 Gothenburg Sweden
You also have the right to contact the Swedish supervisory authority to file a complaint.
The Privacy Protection Authority (IMY)
Swedish Data Protection Authority, Box 8114, 104 20 Stockholm.
Phone: 08-657 61 00.
E-mail: imy@imy.se.