Aktivitus creates results and loyal ambassadors
Aktivitus' latest customer survey (1,248 responses, August 2023 – October 2025) shows that we continue to set the standard for how performance, health and training enjoyment should be measured, understood and developed. With a NPS of 74,6 and almost 80% promoters we have customer loyalty at the absolute top level. The entire 96,8% gives us 4 or 5 out of 5 in overall rating, and the experience of value for money lands on 8,1/10In short: our customers see real results – and are happy to talk about them.
Our customers recommend us!
Net Promoter Score (NPS) is a global measure of customer loyalty and willingness to recommend. Our results 74,6 places us well above the industry average, not only in the fitness world but also compared to leading brands in the premium segment.
Promoters: 78,5%
Passive: 17,5%
Detractors: 3,9%
This means that more than three out of four customers are not only satisfied – they are ambassadors who actively spread the word about their results and experiences.
"I have recommended Aktivitus to everyone in my club. The tests give so much more than you think, you understand yourself as an athlete in a new way."
"I wouldn't have run under 40 miles without your help. That's a fact."
The experience: Professional, personal and educational
The overall rating for the last visit is 4,71/5The strongest thing that shines through in the comments is professionalism, personal approach and clarity.
“Professional, knowledgeable, friendly and committed.”
“Such a good review, everything was explained in a way that I really understood.”
“Personal tips and advice that made me change my training that very evening.”
“You feel seen, not like a number.”
Customers describe how the tests are experienced serious but inspiring, where science and motivation go hand in hand. They appreciate that the test leaders both coaches and educates – and that the advice is always concrete and useful.
“I was motivated to continue, even though the test was tough – the coach was awesome!”
"I love that it's evidence-based, not opinionated. You explain why."
“After the VO₂max test, I got a training plan that actually suited my life.”
Value for money: Premium that pays off
The value experience lies in 8,1/10, and many describe experiencing real, measurable improvements – often faster than they thought.
“I got black and white on what to practice – it saves both time and frustration.”
“An investment in knowledge about my body. It's hard to put a price on that.”
“I train smarter now. I have more stamina, recover better and don’t get injured.”
Our customers see Aktivitus as a long-term partner in their developmentFor many, the relationship has spanned several years, where recurring tests, memberships and training programs have led to constant improvements.
“I've been taking tests every 6 months for three years – every time I learn something new.”
“You help me understand what my body needs, not what trends say.”
Services and scope
The survey includes both independent tests, technology analyses, coaching programs and Aktivitus MembershipThe visits are evenly distributed between our facilities in Gothenburg, Stockholm (Haga and Regeringsgatan) and Malmö, which shows that our methodology works across the country. Our newly started facilities also attract visitors and are growing steadily.
Customers particularly highlight:
Training trips"Incredibly good set-up, professional leaders and fantastic atmosphere."
Bicycle tests"Now I finally understand how to train between zones!"
Running technique analyses"Small adjustments made a huge difference – my running feels easier than ever."
Business plan"We got measurable results and increased motivation throughout the team."
Why this matters
When training becomes measurable, individual and understandable, something happens. Our philosophy is based on each individual understanding their body, their performance and their conditions – regardless of whether the goal is to complete Vasaloppet, win an Ironman or have more energy in everyday life.
“You give us the tools to become our best selves.”
“I have regained the joy of training – thank you for showing that science and passion can go together.”
That's why our customers not only come back, but brings their friends, colleagues and families.Activity becomes part of their training journey – sometimes also part of their lifestyle.
Forward: Measurable motivation
We take all feedback – even constructive feedback – with us. Several customers are asking for more times for tests, easier online booking and more follow-up via app. All of that is already underway.
Our goal is clear: to continue delivering Personal coaching with scientific basis and human warmth.
Because we believe in long-term relationships – not quick fixes.
Conclusion
Aktivitus stands for something unique in the world of training: a combination of data, experience and genuine commitmentOur customers notice the difference – and they are happy to tell you about it.
“You make me believe that I can do more.”
“Activity is the difference between exercising and exercising correctly.”
“I went from exerciser to elite exerciser thanks to you.”
Conclusion:
With an NPS of 74,6, 96,8% satisfied customers and hundreds of positive reviews, Aktivitus is one of Sweden's most appreciated training companies.
Do you want to know what scientific training can do for you?
Book your test today – let the numbers speak.
Data: 1,248 responses collected Aug 22, 2023 – Oct 21, 2025. NPS 74,6; 78,5% promoters; satisfaction 4,71/5 (96,8% give 4–5/5); value 8,1/10.
